Miracle Music
Awards

Advisory Board

Legal disclaimer

ALMC Advisory Board (ALMCAB) is an independent body of third-party providers that provide non-binding strategic information, resources and advice to the management of American Life Music Council, LLC.  The informal nature of ALMCAB gives greater flexibility in structure and management compared to ALMC board of directors which is a separate ALMC management body. Unlike ALMC board of directors, the ALMC Advisory Board does not have authority to vote on corporate matters or bear legal fiduciary responsibilities. 

Advisory board function

The function of ALMC Advisory Board (ALMCAB) is to offer assistance to American Life Music Council, LLC with anything from marketing to managing human resources to influencing the direction of regulators. ALMCAB is composed of accomplished individuals offering non-binding innovative advice and dynamic perspectives to advance the strategic direction and program effectiveness of ALMC.

Roles and responsibilities of advisory board members

  • developing an understanding of the business, market and industry trends.
  • provide “wise counsel” on issues raised by ALMC members, directors or management.
  • provide unbiased insights and ideas from a third point-of-view (not involved in the operation of the business).
  • encourage and support the exploration of new business ideas.
  • act as a center of influence and resource for ALMC leaders.
  • provide social networking platform and center of influence for ALMC.
  • encourage the development of a governance framework that enable sustainable growth of ALMC.
  • monitor business performance.
  • impose challenges to ALMC directors and management that could improve the business.

Reasons for creating ALMC advisory board

The main reason ALMC has created an advisory board is to seek non-biased information, advice and support outside of the company. Advisory board members should provide ALMC with knowledge, understanding and strategic thinking of the industry and/or management of the company. In addition to ALMC selecting advisory board members whose qualities complement ALMC's leadership, ALMC advisory board strengthens ALMC management without interfering with authorities of the company.

Focus

ALMC advisory board members must determine what the focus of the committee is, whether it is a broad focus, or a narrow one on a specific product feature. ALMC advisory board members should share a common goal or similar interests.

Size

Size of an advisory board influences the efficiency of delivering ongoing information and effectiveness of organizing board meetings. A large advisory board may result in managerial issues. Therefore, ALMC has elected Glenn Dewitt, Chair at ALMC Board of Standards to lead ALMC advisory board and grow ALMCAB from a fairly small size to its ultimate number. Group dynamics suggests the maximum size for ALMC advisory board is twelve members, which takes into account of the need for enterprise people and other facilitators at meetings, however aggressive growth of ALMC may require more significant representation of a specific and large number of constituencies.

Meeting organization and frequency

The functioning of ALMC's advisory board is affected significantly by how effectively the group's activities are organized and directed. A fixed meeting should be held regularly (monthly, quarterly, semi-annually, annually or other) and advisory board members must be well informed of the purpose and background information of the meeting in order for them to provide valuable advice.

A corollary should be provided to advisory board members, which should be of an appropriate length, organized, comprehensible and informative. While it should be concise, it should provide enough details to provide advisory board members a suitable foundation for them to advise on the business. Confidentiality of the information discussed in the meeting shall be considered.

A skilled facilitator, administrator or corporate secretary is required to organize schedules of advisory board meetings and meeting materials. The facilitator or chair of the board should be committed and aware of time management for the meeting. An agenda could improve the organization and time management for the meeting.

Terms of Membership

Advisory board members are currently appointed with no specific term (i.e. one, two or three years) and advisory board members may discontinue service or be discontinued without cause to maintain the efficiency and effectiveness of ALMC management.

Distance control

Multinational companies have local companies running their business in a particular foreign jurisdiction for lower costs e.g. tax, price of raw materials, and organizational benefits. However, giving authority to an outside group of directors in the local company may increase risks and instability of the multinational corporation. Since an advisory board can operate in a different location, with different cultural and business norms, in a different language, multinational companies may choose to have an advisory board instead of a localized board of directors in order to avoid loss of control.

Benefits and drawbacks

The benefits of having an advisory board:

  • Distance control: Multinational companies have local companies running their business in a particular foreign jurisdiction for lower costs e.g. tax, price of raw materials, and organizational benefits. However, giving authority to an outside group of directors in the local company may increase risks and instability of the multinational corporation. Since an advisory board can operate in a different location, with different cultural and business norms, in a different language, multinational companies may choose to have an advisory board instead of a localized board of directors in order to avoid loss of control.
  • Accountability: An advisory board can provide accountability to keep the organization on track, as staff are expected to report on progress.
  • Preparation for board of directors: Companies may choose to have an advisory board before they have a board of directors. The development of an effective board of directors requires a group of individuals with good chemistry and has the combination of appropriate skills to propel the business. Having an advisory board allows companies to assess the commitments and capabilities of each individual and observe the chemistry between them before appointing them to a board of directors.
  • Higher efficiency: A large board of directors may grow to an unmanageable size where organizational complexity and communication breakdown may occur, leading to ineffective and inefficient function of the board. A smaller advisory board, without the complexity of authority involved in board of directors, may work more effectively compared to a board of directors that grows in size as the corporation grows.
  • Formal advice: The complexity and speed of enterprises often make it difficult to seek advice on any particular topic. Enterprises may also find building trust in any person or group to provide on-going and meaningful guidance difficult. An advisory board can then provide the degree of consistency, longevity and background knowledge as advisory board members provide reliable advice on particular issues. Advisory board members receive compensation for committing to their positions. This gives incentives to advisory board members to provide quality advice and ensure that a request for assistance is taken formally.
  • Less pressure on executives: Executives can express partially defined or tentative view to an advisory board since advisory board's sole purpose is to provide advice. This allows them to “test-drive options” before they face the board of directors which demands definitive and assertive business decisions. The board of directors assesses the CEO and establishes his or her compensation. While an advisory board may induce change in the company for the benefits of the company, a board of directors inducing change in the company could suggest a lack of confidence in the senior management team. This imposes great pressure on senior executives and could become a barrier for senior executives to express their issues and seek advice from the board. Thus, an advisory board could be a ‘safe harbor’ for senior executives to seek advice and test business options.
  • Directorial Input: Directors and Assistant Directors are still required to bring any changes to policy or financial matters to the board for direction. No directors or assistant directors are to make any changes without board approval.
  • Focused input:  An enterprise may need advice on a particular aspect of its business (such as marketing, product direction, customer service or contact network expansion). While board of directors need to take into account of all aspects and go through a series of administrative proceedings e.g. formal approvals, ratification, an advisory board can focus directly on a particular issue and give advice.

The drawbacks of having an advisory board:

  • Less compensation: An advisory board deals with a more narrow range of issues and meet less often than board of directors. There is less commitment for advisory board members compared to directors in the board. This is reflected in the lower compensation advisory board members receive as compared to those in the board of directors. Nevertheless, the compensation for advisory board members depends on various factors, including return of investments, time, organization and cost.
  • Fiduciary duty/ liability issues: Board of directors is exposed to a variety of legislated liabilities, fiduciary and other duties. Responsibilities include unpaid wages, unpaid taxes, environmental damage, etc. By subjecting directors to such liabilities and fiduciary, directors are forced to make decisions and establish policies in a way that minimizes risks. Whereas, an advisory board is not subjected to fiduciary duties or liabilities and therefore could influence the enterprise by providing risky advice

Contact us

For more information or media inquiries contact Glenn Dewitt, Chair at ALMC Board of Standards visit our Contact Us page. 

© 2022,  American Life Music Council, LLC. All rights reserved.